How do i get rid of this muscle tissue build up from my Industrial Piercing?

I have had this piercing for about a year maybe more now. There was nothing in the beginning, and then i'd say about 7 months ago it started to appear. The man at the tattoo place, not actual guy who pierced it, said that its not normal and i should rub Vitamin E oil into for 30 minutes a day. BUT IT HURTS!! I feel like its just irritating it even more. Does anyone have any other suggestions or things that worked to get rid of it??

First go see another piercer. Find a reputable shop with a piercer that actually know what they're talking about. Ask them if they think your industrial is in a position to heal correctly. If they think it is, and just needs some love and care, then ask for suggestions on cleaning.
Rubbing your piercing for 30 minutes a day is a great way to aggravate it and make the bumps worse.
If your piercing is correctly placed and has jewlery that fits, the best you can do to get bumps to go away is to take good care of your piercing. To do this, clean it regularly. You can clean it with anti-bacterial soap once a day if you choose.
The other method often recommended for cartilage piercings is to perform sea salt soaks. To make a soak mix 1/8-1/4 teaspoon sea salt with 8oz very warm water. Soak a bit of cotton wool in the solution and hold it to your piercing. Since you have an industrial, soak one hole for a few minutes and then move to the other. As the cotton cools, throw it away and get a fresh piece with warm solution. The idea is to help your ear clean itself with a warm compress.
You can put vitamin e on your piercing after its been cleaned, but don't rub it like crazy. Rub it in gently and leave the piercing alone until the next cleaning. While you are trying to get your piercing to heal you will need to avoid snagging it on things, rubbing it, playing with it, or sleeping on it (if sleeping on it is uncomfortable).
Have your piercing checked out to make sure it's fitted well, and then be stubborn about taking care of it until it heals.

I had a similar piercing and the tissue didn't go away until i finally decided to take the piercing out. It hurt like hell, but now you can't really tell that there was build up at all. I wouldn't suggest taking the piercing out until you are absolutely sure there is no other way to help it, though!
 
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